coucouLab.
CV and Job Search Sparring
For you, when you want to articulate your expertise clearly and get noticed in your job search.
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We help professionals and job seekers at all career stages clarify their expertise, experience and career path into clear, effective CV and LinkedIn profiles.
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We ensure that your CV, LinkedIn profile and related content are easy to read, consistent and genuinely supportive across different job search situations.
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We leverage LinkedIn and AI to strengthen visibility and discoverability without losing the human touch.
coucouLab. has supported expertise articulation across diverse roles, organizations and transition situations.


START – 349€
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For whom:
When you are starting your job search or want to bring your CV and LinkedIn profile into solid, professional shape.
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Includes:
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A clear, functional foundation for your CV and LinkedIn profile
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Articulation of your expertise and strengths without jargon
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30-minute one-to-one sparring session
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Concrete development recommendations for next steps
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Delivery within 3 business days
Outcome:
You will have a clear, professional foundation that allows you to continue your job search with confidence.

NEW DIRECTION – 449€
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For whom:
When you are returning to working life after a break or want to reposition your career toward a new phase.
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Includes:
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A CV and LinkedIn profile that support your new direction
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Structuring your work history and articulating any career gaps clearly and confidently
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Identifying and describing transferable skills
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45-minute guidance and sparring session
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Delivery within 3–5 business days
Outcome:
Your expertise and career path are articulated in a way that feels authentic and stands up to recruiter review, even in times of career change.

NEXT STEP – 649€
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For whom:
When you are applying for your next role, seeking clear progression or moving toward a position with greater responsibility.
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Includes:
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A strategic CV and LinkedIn profile tailored for your next role
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Clarification of achievements and measurable outcomes
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Review and refinement of keywords and role requirements
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60-minute sparring session (preparation for applications and interviews)
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Delivery within 5 business days
Outcome:
You know what you are applying for and why – and your materials support that message clearly and convincingly.
STRATEGIC CAREER PACKAGE – 899€
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For whom:
When you want to build long-term career development and a strong, clearly recognizable expert profile.
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Includes:
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A CV and LinkedIn profile designed as a cohesive, integrated whole
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Keyword strategy and discoverability (LinkedIn and recruitment systems)
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Personal brand clarification: who you are, what you are aiming for, and where you want to be visible
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Two sparring sessions (before and after updating the materials)
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A clear next-step plan to support your job search and ongoing career development
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Delivery within 7 business days
Outcome:
You have a clear, credible and distinctive professional profile that supports the next steps of your career over the long term.

I’m Anu Dumell a wordsmith, sparring partner, and builder of expert brands.
For me, articulating expertise is not just about writing text; it’s about recognizing what is essential, valuable, and impactful in a person’s professional identity.
I help professionals bring their expertise forward clearly and convincingly in CVs, on LinkedIn, and in professional interactions where first impressions matter.
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My background sits at the intersection of technology, HR, communications, and marketing.
I work internationally with diverse experts and teams, and I draw on a strong network that combines expertise across technology, HR, and marketing.
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What matters most to me is that the outcome feels authentic and that it works in practice. coucouLab was created from a desire to combine hands-on expertise, technology, and human-centred sparring, so that expertise doesn’t just become visible,
but truly opens doors and opportunities.